This story in yesterday’s WSJ says a couple of things that are net positive for many of us. Marketo’s CEO, Phil Fernandez, is the poster child for emerging companies that focus on B2B and are non-social. Both are important because they show that 1) the economy is coming back and showing enough signs of life that the market for business software and venture investing are both resurgent and 2) the world might travel in a social orbit but social isn’t the answer to every business need. In fact the article makes some stark contrasts between once high flying social vendors and emerging and somewhat boring business software vendors. Like Aesop’s Fable, the slow and boring business tortoise may be overtaking the sleek and fast but now erratic social hare. At least in the financial markets, which come to think of it are not really reality; they’re more of an alternate universe.