Phil Fernandez, CEO of Marketo, is our latest thought leader interview subject on the Beagle website (http://beagleresearch.com). Phil’s career started in the analytics boom of the 1980s and he’s been successfully bringing analytics closer to the customer with every iteration of a career that includes companies like e.piphany and several others. Lately analytics has taken on even greater importance as he and other Silicon Valley leaders have begun talking about the importance of embedding analytics in line of business applications. The shorthand message for all this is, typically, embedded in the movement’s tag line — Revenue Performance Management or RPM. Who doesn’t like revenue? RPM strikes a nerve for any CEO worth his or her BlackBerry and that’s is why this interview is a must-read.