Correction to SAP post

Posted: March 2, 2011 in CRM, Technology

Thank goodness I am vain enough to read my posts once they hit the greater Internet.  The last effort: SAP @CeBit…had somehow lost the last two paragraphs!  Here they are and I have added them to the original post.  Sheesh!

So any vendor that casually sticks a Facebook or Twitter tag on its products with less thought than a NASCAR team painting its car should take note.  Your product might have feeds and it might have a user interface that mimics a social networking tool but it is way more important than that.

It’s my understanding that SAP will spend the next few months in a rolling thunder campaign for Sales OnDemand and make a big splash at Sapphire.  I hope by then they find a way to communicate that Sales OnDemand is a new tool for a changed world.  Other vendors are moving this way and SAP’s offering appears to be a credible addition to the flock.

 

So, what did you think?

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