Thank goodness I am vain enough to read my posts once they hit the greater Internet. The last effort: SAP @CeBit…had somehow lost the last two paragraphs! Here they are and I have added them to the original post. Sheesh!
So any vendor that casually sticks a Facebook or Twitter tag on its products with less thought than a NASCAR team painting its car should take note. Your product might have feeds and it might have a user interface that mimics a social networking tool but it is way more important than that.
It’s my understanding that SAP will spend the next few months in a rolling thunder campaign for Sales OnDemand and make a big splash at Sapphire. I hope by then they find a way to communicate that Sales OnDemand is a new tool for a changed world. Other vendors are moving this way and SAP’s offering appears to be a credible addition to the flock.