This week we profile one of the less well known pioneers of the social revolution, Diane Hessan, CEO of Communispace. From the beginning Communispace took a different path from conventional social vendors. Rather than using community as an opportunity to broadcast information, Commuinspace led a revolution in listening to customers. Listening to customers is underrated according to Hessan. In her characteristic style she says, “It’s just unbelievable what happens from a marketing point of view if you just shut up and listen…There’s magic to doing that.”
I don’t under rate her and I invite you to read the whole interview at our Website.