Cloud computing and multi-tenancy

Posted: August 4, 2010 in CRM
Tags: , ,

Cloud computing is breaking through to the general public.  Unfortunately, it’s only the most watered down version that the public is hearing about.

Last week I listened to a program on NPR that briefly discussed the cloud and some ‘expert’ who worked for a general circulation magazine was happily telling the interviewer that cloud computing was all about servers in the sky.  That’s it, just servers in the sky.  It’s as if the only important idea of cloud computing is the obvious commoditization that comes from renting a bit of processing power.  The reporter was even able to muster the names Amazon and Microsoft to define the market.  But if cloud computing is just servers in the sky, then how is it different from servers down the hall?

Unfortunately, these cloud advocates have settled for the low hanging fruit, the cloud computing that says if you host an application in the cloud you won’t incur the overhead of ownership.  Fair enough.  But if that’s all you’re doing, you are leaving money on the table.

This definition of cloud computing amounts to running a conventional application in the cloud which is not much different from running it down the hall.  Especially in those cases where a company insists on having its own segregated disks and CPU, there is no difference save how you pay for what you use.  Has everyone forgotten about what has driven us to this point?  The bad old days of client server applications that cost outrageous sums because armies of consultants had to cobble them together?

Back then we talked about the simplicity that comes from multi-tenancy and the ability to deliver something to the end user that simply works.  Today’s definition of cloud computing takes a couple of giant steps backwards to focus on infrastructure with the assumption that a server is a server and one application running in a browser is the same as another.

But of course, that’s just not so.  How the application gets to the browser matters, how and where the data is stored matters and how the application is built matters.  The evolving definition of cloud computing as simply a delivery device for conventional applications doesn’t work and I think it will slow down the movement to ubiquitous connectivity and lower cost computing.

As luck would have it, I spent a very enjoyable hour on the phone with Mark Jensen last week too.  Jensen is Managing Partner for Deloitte’s U.S. Venture Capital Services Group and U.S. Audit & Enterprise Risk Services (AERS) Technology Industry Sector Leader.  We discussed a number of things including the future of computing (think about security), venture capital markets (sharply reduced exit activity is depressing capital formation) and cloud computing (the key is multi-tenancy).

It was nice to hear Jensen’s perspective on the cloud because I’ve been at it so long that a fresh perspective is most welcome.  But instead of a fresh set of ideas, Jensen simply reinforced my thinking about multi-tenancy.  After ten years of deployments, success and rapid growth, cloud computing still has to earn its stripes and convince people that multi-tenancy is safe.  Companies still demand separate storage architectures for the information they store and use in the cloud.

This doesn’t surprise me so much as it disappoints.  There is no doubt in my mind that cloud computing, and before it SaaS, is part of a long term computing trend and that the current effort to define cloud computing is a retrograde movement that will result in preserving the status quo even while adopting some of the more obvious parts of cloud computing, like the name.

Multi-tenancy is at the heart of all this.  Multi-tenancy gives every user a unique part of the architecture to work in and store information.  But no matter how many years of success we have the skeptics remain who simply don’t trust the systems in place to keep everyone’s data separate.  Imagine if we still applied this attitude to banking, we’d be a nation of people with tin cans buried in the back yard and metal detectors would be banned.  But I digress.

Multi-tenancy isn’t a fad, it is the reason to do cloud computing.  Multi-tenancy raises a simple application from a one-off island of technology to a standards based business tool capable of being deployed, accessed and maintained almost anywhere.  What you give up, if you want to call it that, with multi-tenancy is both the low level responsibility for ensuring the system remains up, and the unnecessary overhead that goes with it.

All this notwithstanding, there are still customers out there who will insist on clouds that can do this but not that.  And unfortunately, when they discover, several years from now, that their systems have all of the problems that their current legacy systems have, they’ll blame the technology.

Comments
  1. mulkers says:

    Multi-tenancy is not an issue only for cloud.
    It’s applicable also to shared environment, Saas, etc etc. I would say that multi-tenancy is even more critical for those shared applications.

  2. cfulbright says:

    Denis,

    I like your analogy to banking and burying our money in the backyard v. comingling our funds at a bank. Marc has his leech field and power plant analogies for the benefits of utility computing, but until today I didn’t have a good parallel for the security issue front.

    Cary

  3. duanejackson1978 says:

    I’ve given uo on this whole “defining the cloud” stuff and where SaaS sits within it.

    I run a company that is widely seen to be the leading provider of SaaS accounting software in the UK. We’re often referee to as a cloud service.

    But based on the definition or cloud that I’m seeing emerging, we’re not “cloud” because our servers are dedicated and not abstracted and elastic.

    I used to think SaaS was a subset of cloud, then i wasn’t sure. Now i realize i don’t care.

    • Denis Pombriant says:

      Don’t give up! This is important to the rest of your business life.

      • duanejackson1978 says:

        It’s really not. Customer growth, retention and revenue are what’s important. Not the exact technical definition put on what we do by others.

      • Denis Pombriant says:

        This isn’t about the rather trivial issue of names and definitions so I agree with you at that level. However, the issues at stake are fundamental to ease of use, economy and portability for a long time into the future. The software you use and how you use it determines the business processes you can engage in, their profitability and ultimately the growth, retention and revenue you speak of.

      • duanejackson1978 says:

        In that case we’re in agreement. The technology matters. As do issues like multi-tenancy. It’s the labels (Cloud, SaaS, etc) that don’t.

  4. joseph1972 says:

    Love the post. When we were learning assembly language they used to use the acronym: GIGO I think you last paragraph points that out. Garbage in Garbage out. Lets get into the technology age people, and stop blaming it. Thanks for the post.

  5. cfulbright says:

    Duane – I agree that customer growth, retention and revenue are what’s important. And from my experience at salesforce.com as well as three other On-Demand app companies, the best way to achieve that is through investing more in sales, marketing, and customer service.

    Multi-tenancy lets you spend less on development (only support one DB, one server OS, one client OS, etc.) and network ops, and then you can either invest it in growth, or offer lower prices to be more competitive.

    Salesforce.com probably spends less than 10% of revenue on network ops, and less than 10% on R&D, leaving over 70% to invest in business development. By comparison Saba, which is a combination of on-premise, single-tenant, and multi-tenant on-demand vendor, spends 26% of app revenues on COGS, and 17% on R&D, leaving only 44% to grow revenues.

    Cary

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