Tomorrow kicks off CloudForce in San Jose. As you can see from the photo it is not a small event. I was in the Convention Center earlier today and saw a large show floor and auditorium being made ready for the event.
CloudForce sounds a lot like DreamForce and Salesforce’s decision to use the Convention Center instead of a hotel in downtown San Francisco sends a message, I think, that the company intends to drive the platform and Chatter as fully equal parts of the enterprise down to how they bring people together to promote the products. That’s a big difference from having a Force.com or Chatter breakout session at DreamForce.
It’s also not a surprise. About the only surprising thing is that Salesforce is acting now as opposed to a year from now when Chatter might be better positioned in the market and making the cash to pay for the venue. I guess when you’re Salesforce you want to keep the momentum going. Tomorrow should be interesting.