This is interesting.
Salesforce has bought companies before but it has brought them into the fold, absorbing their technology into the core product and casting off the branding for the most part. With the JigSaw acquisition, they’re doing something different. Apparently the Jigsaw brand will be kept and it will be known as a salesforce.com company. I don’t believe this has happened before. I wonder if this marks a permanent change of direction or if, in the future, there will be rules that govern whether Salesforce keeps a company’s branding in tact. What are the rules?