Salesforcce turned an important corner with the introduction of Salesforce Chatter a social platform intended to incorporate popular social media like Twitter and Facebook deeply into the fabric of modern business. I am not sure this is the perfect social model for social CRM but it certainly complies with the growing need for CRM and vendors in general to do a better job of listening to their customers.
The next big move in enterprise software will have to accommodate the shift from ever expanding markets to situations that are more zero-sum for the simple reason that customers behave differently in the zero-sum world – more like retail customers.
Chatter strikes me as a social media monitoring solution and that can be valuable in a variety of situations. I’ll report more as the keynote evolves.
not a lot of new stuff announced yet. Looks like tomorrow will be the big day, I hope. We know they’re going to announce Chatter at some point.
Lots of non PCs mostly Mac’s here. Wonder how much Linux is here. Non-PC, non-windows machines are a telltale sign of Microsoft’s waning influence.