Salesforce Chatter

Posted: November 18, 2009 in CRM, Technology
Tags: ,

Salesforcce turned an important corner with the introduction of Salesforce Chatter a social platform intended to incorporate popular social media like Twitter and Facebook deeply into the fabric of modern business.  I am not sure this is the perfect social model for social CRM but it certainly complies with the growing need for CRM and vendors in general to do a better job of listening to their customers.

The next big move in enterprise software will have to accommodate the shift from ever expanding markets to situations that are more zero-sum for the simple reason that customers behave differently in the zero-sum world – more like retail customers.

Chatter strikes me as a social media monitoring solution and that can be valuable in a variety of situations.  I’ll report more as the keynote evolves.

Random notes

not a lot of new stuff announced yet.  Looks like tomorrow will be the big day, I hope.  We know they’re going to announce Chatter at some point.

Lots of non PCs mostly Mac’s here.  Wonder how much Linux is here.  Non-PC, non-windows machines are a telltale sign of Microsoft’s waning influence.

So, what did you think?

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