Video Is a Better Communication Medium

We recently published a video research note on SugarCRM’s mobile technologies.  Please take a look.

Why do we make video? Because it works. Very well.

Jamie Grenney, vice president of social media and online video at Salesforce is our latest interview subject.  In our discussion, Grenney talks about what makes great video for customer outreach and why it’s important.  Grenney also compares video with more conventional forms of communication such as documentation like white papers.  We’re seeing a lot of [...]

Tablets, CRM and more

Tablet vendors at the recently concluded Consumer Electronics Show (CES) in Las Vegas had a coming out party.  Driven by the wild success of the iPad, they introduced something like eighty — that’s 8-0h my goodness — tablet PCs to the world.  Now, by itself that’s significant, especially for CRM, and something hard to miss [...]

Special Research Project

Is video becoming a part of your sales, marketing or service outreach?  Many companies have begun producing interesting and entertaining video to communicate with their customers and prospects.  If your company is already participating in this growing trend we’d like to see what you’ve been up to. We’re looking for the best examples of front [...]

Social’s Killer App Is Video and Vice Versa

Video plus social networking may be the thing we’ve lacked with simple text delivery in a social medium—regardless of how elegantly it has been presented. And strange as it sounds, video just might be the killer app for social media and vice versa.

Out of the ashes, new ideas

There are numerous signs that the economy is strengthening and that the recession may be ending.  The markets are doing better, failed banks are no longer failing and some have even paid back the funds they borrowed from the federal government when they were under water.  Unemployment is still stubbornly high but it is trending [...]

The video frontier

Rolling sustainability into business development isn’t just a marketing ploy.  In the CRM arena it’s an effective way to communicate with more customers and prospects at a lower cost. Last summer, when a gallon of regular peaked above four dollars per gallon, Beagle Research published a white paper on sustainability and CRM.  I am happy [...]