You may remember the subscription economy from previous posts. It’s one way to make sense of cloud computing and the many new and very different ways of doing business on the Internet. We’re most familiar with software as a service and how different it is from conventional licenses; so familiar in fact that I don’t [...]
Posts Tagged ‘subscription economy’
(There’s No) Accounting for the Subscription Economy
Posted: February 29, 2012 in CRM, EconomicsTags: MRR, recurring revenue, Salesforce, subscription, subscription economy, Tien Tzuo, Zuora
2011 Say Bye-bye!
Posted: December 14, 2011 in CRM, EconomicsTags: Benioff, Bob Lutz, cloud computing, CRM Idol, curation, Dreamforce, OpenWorld, Oracle, Salesforce, Steve jobs, subscription economy, Time Magazine
Every year around this time I write two columns one on the year that was and another on what I expect the new year to bring. There is no methodology for this process and I believe this lack of method is important. I take a blank screen and fill it up with what has been [...]
The Subscription Imperative Revisited
Posted: August 25, 2011 in Economics, TechnologyTags: subscription economy, Zuora
As often happens in evolutionary systems, availability precedes demand. That’s a complicated way to say that we build products then figure out what they’re good for. It’s not that innovators develop things willy-nilly, but no matter how well thought out an innovation is, the marketplace has the last word on its utility. When we speak [...]
Subscription Economy Going Viral
Posted: April 19, 2011 in CRM, EconomicsTags: Salesforce, subscription economy, zipcar, Zuora
We talk a lot about the cost of gasoline these days. With prices pushing to the $4/gallon level it’s white knuckle time as we watch to see how the economy will react — and with good reason. The economic stagnation of the 1970’s was due in part to the rise in fuel prices and the [...]
Tien Tzuo Talks About the Subscription Economy
Posted: December 5, 2010 in CRM, EconomicsTags: subscription economy, Tien Tzuo
We just posted a new interview with Tien Tzuo, CEO of Zuora, a company that provides billing and payment systems for subscription oriented companies. Zuora sees a new economic model forming not just for SaaS but for any commerce that can be conducted through subscriptions. According to Tzuo, one of the things holding back more [...]
The Subscription Economy
Posted: October 20, 2010 in CRM, Economics, TechnologyTags: On-demand, subscription economy, Tien Tzuo, Zuora
I get a lot of email. It’s not all because of my job or because I publish my work frequently. Some of it is like that, but it seems like my email address is on a lot of lists and I am one of the people who get spammed whenever there’s a webinar to fill. [...]
The Subscription Economy
Posted: June 30, 2010 in CRM, Economics, TechnologyTags: SaaS, subscription economy, Zuora
There are multiple ideas about the shape of the future competing for primacy in the electronic village. I am pushing on sustainability but another idea that I really like is called the subscription economy championed most vociferously by Tien Tzuo, CEO of Zuora. Subscriptions fit well into Tzuo’s company plan since his company has a [...]
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