OWM–with a Nod and a Wink

I am developing an appreciation of the Occupy Wall Street movement that surprises me.  You know the news about it and how, over the weekend the movement went global.  You probably also know that the authorities are not dealing effectively with it.  They’ve been content to watch and wait hoping that the movement will exhaust [...]

The Marketing Renaissance

Marketing has become the new hot spot in CRM.  During the recession and even before, there was a great flurry of interest in customer service and related things.  Consequently, we have seen a lot of attention being paid to customer experience and much of the social media oriented growth in that period was centered on [...]

Twitter in a Teapot

Have you heard about Klout.com?  I bet you have because the Twittersphere did what it does best when friend Esteban Kolsky brought our attention to an article in the Boston Globe about social scoring upstarts Klout.com and PeerIndex.net in Friday morning’s edition (“Ascent of the social-media climbers”). Kudos to Kolsky who lives in the Rockies [...]

The Economics of Cloud 2: Will It Drive Prosperity in 2011?

There are three relatively new technologies converging to make Cloud 2.  All three technologies have been available for many years, though in less robust forms and with less powerful integration.  The convergence is driven by their ubiquity, low cost and ease of use.  They are social media, mobility and analytics.  Together these technologies offer a [...]

Social’s Killer App Is Video and Vice Versa

Video plus social networking may be the thing we’ve lacked with simple text delivery in a social medium—regardless of how elegantly it has been presented. And strange as it sounds, video just might be the killer app for social media and vice versa.

SAS Media Day

I am at the SAS Media Day in Cary, NC today and then on to Las Vegas for a SAS user conference.  The company is poised to announce several new products in the social media analytics space and I will report later along with my analysis.

Completing the Loop

Bob Warfield does a great job of summarizing “The Eight Flavors of Social” in his post from October 19 . While I don’t disagree with Bob on these eight popular forms of social media, I might wish to offer an alternative to it or perhaps something that builds on this foundation. To me social media [...]

VRM, CRM and social media

More on VRM CRM Doc Searls started a great conversation about VRM and CRM last week at the Berkman Center’s conference on the subject.  Berkman is part of Harvard Law School and for those who follow VRM (vendor relationship management) the conversation is not new. I love this quote that Doc posted in his blog [...]

Salesforce goes GA with Chatter

Chatter, Salesforce.com’s social collaboration tool goes GA today — that’s general availability for the acronym challenged among us.  I think it’s a good thing for many reasons. Chatter is new, perhaps a new category of business software and that’s something we haven’t seen in a while.  It took the company only eight months to go [...]

More women use Facebook (and Twitter, and LinkedIn and …)

In addition to knowing about the demographic make up of your community members and making sure they participate in your community — not just hang around reading other people’s contributions — you need to know something about the demographics of the social sites you want to work with. I just read an article by Tom [...]