2.5 Trillion Reasons for RPM

A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management (RPM) could help grow global GDP by $2.5 trillion by 2015.  I love it when emerging companies talk about big plans this way.  It reminds me of the young plumber who upon seeing Niagara Falls for the first [...]

More on Salesforce and Radian6

All the chatter about the Salesforce acquisition of Radian6 is quite interesting.  A couple of postings from people I respect make good points.  First Joe Payne, CEO of Eloqua: “Conspicuously absent from Salesforce’s network of role-specific “Clouds” is one that centers on the marketing function.  Is the Radian6 acquisition the beginning of a Salesforce Marketing [...]

Beagle Research Group Recognizes Video Pioneers

Announces first annual Short Tale Award™ for Excellence in Video Use Stoughton, MA, February 8, 2011 — Beagle Research Group, today announced “The Beagle Short Tale Awards” for 2011.  Beagle gives the annual awards for various aspects of video production and use by front office software companies in sales, marketing, service and education.  Denis Pombriant, [...]

New approaches for front office

We’re coming back.  We aren’t out of the proverbial woods but we should be on the upswing from the long downturn.  According the Labor Department the U.S. economy added 103,000 jobs in December bringing the unemployment rate down to 9.4 percent.  Jobs are traditionally a lagging indicator so even better. Most importantly this was not [...]

Thor Johnson on Marketing in the Automation Age

Our newest thought leader interview features Thor Johnson a marketing guru you’ll want to check out.  Thor’s background includes a Harvard MBA and nearly four years at the helm of marketing in Eloqua’s early days.  That position gave Johnson invaluable opportunity to help define marketing in the age of automation.  The effects of some of [...]

Social’s Killer App Is Video and Vice Versa

Video plus social networking may be the thing we’ve lacked with simple text delivery in a social medium—regardless of how elegantly it has been presented. And strange as it sounds, video just might be the killer app for social media and vice versa.