What Salesforce should do with that money

So the news is that Salesforce.com is raising five hundred million dollars so that it can go on a buying spree.  Half a billion isn’t what it used to be but it can still buy a good weekend in Vegas or a nice stable of emerging technology companies.  What would I do with that much [...]

CRM @ C

Finally, Paul Greenberg’s new edition of CRM at the Speed of Light hit the streets last week and with it my description of him as our Walt Whitman remains in tact.  To promote the continuing franchise the fourth edition’s cover has the same design as the third edition but with a different color scheme.  But [...]

Dreamforce and baseball

One thing that impressed me about Dreamforce was Salesforce’s ability to be creative, to invent something completely unexpected to announce in Chatter.  Whether Chatter will be any good when it is released next year is debatable but Salesforce did what it was supposed to do in bringing out a big new idea for its assembled [...]

Customer experience old as the hills

Last week I was doing some research for a speech and I remembered something from a weekend stint at a cooking school that I decided to run down.  I was trying to make a point about customer experience when it occurred to me that the idea has ancient roots. Hospitality law is a body of [...]

Analysis: Salesforce Announces Service Cloud

Salesforce.com hosted an event in New York on Monday designed to create some separation between itself and the rest of the on-demand world.  Lately Salesforce’s competitors have gone on the attack in an attempt to me-too their way into SaaS prominence by effectively commoditizing some of the more successful aspects of on-demand computing.  CEO Marc [...]

At Salesforce Event NCY

Salesforce.com CEO Marc Benioff said he was going to be fast today at his company’s customer, press and analyst briefing in New York.  This was, of course, the right approach for an audience of time starved New Yorkers. Most of the presentation, a new one written by Marc himself and revised over what they tell [...]

Time to build your communities

Communities are gold in a slump because they enable customers to share the Kool-Aid, which is a natural thought leadership conduit.